Week 5: Post Reach vs Post Engagement

    When building a business, an important part in my opinion, besides building your brand and finding your target audience, is to create and build a strong,relatable relationship with your customers. Having a Facebook Page for your customers to interact with is a great way to start building that relationship. The way I think of Post Engagement is when customers click on links or the about section, as well as likes,comments,and shares. You can view your engagements once you reach a certain number of likes on your page with Facebook Insights. It gives you a detailed report of your engagements and reaches. Seeing what your customers are most engaged with is an effective way to know what works and what doe not work on your page.
 
      First thing any and all businesses MUST do before being able to have a lot of customer engagement is to find and reach your target niche. This means how many people is your page reaching by being seen. This metric is measured by how many people see your postings, some of which you may pay for. When starting out you can invite some people on your friend's list to like your page. That can start your page's reach increase. The reach is a great way to determine how well you are doing in getting your business or product or brand name out there and into people's feed on Facebook.

     I found that knowing the difference is important because both reach and engagement are equally important in determining how you are doing when advertising your brand. You need to reach your target niche and have them use word of mouth or share your page to help your page grow. You also need reach to see how else you can improve and see how many new customers potentially you are reaching. Engagement is essentially your relationship with your customers. This is important because the more interaction your customers have with your page, the more likely they are to spread the word about your business.

     A way businesses can use Facebook Insights to their advantage is by checking it maybe once a week, see if they have increased, decreased, or stayed the same in reach and engagement on their page. This way a business knows what they can improve on or keep doing to grow their business. This a great way for a business to know exactly how they are doing as far as building that relationship with their customers goes.