Are visual networks good for my business and which ones do I find are going to be the most helpful? This is what I will be discussing in this post. I hope you find it interesting to hear my viewpoint and as always leave any question and comments below. Happy Reading!
First off, I would like to say that visual networks are very helpful with some businesses and for certain people. I feel as though using visual networks such as YouTube, Instagram, Tumblr, Pintrest, and many more are very helpful but can also be very time consuming.
With that said, I feel like visual networks will be the most helpful for my business because someone can go to my Instagram or YouTube to see my skills at work whether it be on myself or on a family member. I believe that visual networks are the best for my business because wanting to go into the beauty community is hard enough when you are on a budget and having people trust you without any proof is even harder. I feel like having something to either watch or see is a great way to show that I do know what I'm doing and even though I don't have a degree in cosmetology doesn't mean I can't do what you want as a client.
Facebook, I feel is great way to show off my skills in either photos or a live get ready with me style video. I love that Facebook has added that feature to it. Facebook also has the most users with 1.4 billion, that's a lot of potential clients and people to see my business and skills. Facebook is probably one of my top picks for visual networking. The way it can reach people by having people like your page and then sharing it is a word of mouth way of growing my business..
Instagram, is most likely my 2nd highest pick for visual networking. Mainly because I love photography and editing pictures of beauty items and my makeup looks and creations. It is a great feeling when someone hits that little heart or leaves a nice comment. I personally need to stay on top of my Instagram page because I can tend to forget that to grow it, I need to post often. This particular visual network can be time consuming but if I post once a day, I should be able to grow.
YouTube, my number one pick for visual networks, especially for me and my business. Having a business in the beauty community is hard enough, add in all the beauty influencers out there, its even harder to get recognized and get business. For me having a YouTube channel is not only a great way to show off my craft and skills with makeup, its also a great outlet for brands and PR firms for companies in the industry to maybe want to work with me in that way. I enjoy watching videos on YouTube and used to have a channel, now I'm glad I deleted that one and made this one because it gave me a chance to really make sure this is the route I wanted to grow my business and wanted to show off my work. This is one of the most time consuming because of the filming and editing you have to do for your videos.
Google+, I really don't understand this one. I have 2 google+ accounts and I never use them. This is one I would probably never use for my business. Mostly because it confuses me and I would rather use Instagram, Facebook, and YouTube to grow my business. I don't see this particular visual network as a helpful way to grow my business due to the fact that you have make groups or circles with your page just to get anywhere. I would rather film, take a picture, edit it and put it up for a broader audience to see and make their decision that way.
Tumblr, is kinda dying out in my opinion, especially since YouTube and Instagram have come onto the scene and people are using other blog sites to show their work or creations and use for business. I don't see myself using Tumblr for my business just because I prefer YouTube and Instagram to show off my skills and work. I don't ever go on Tumblr, I read other blogs on other sites for my business. Personally, my business would not grow with Tumblr, in my opinion. I don't see a lot of beauty related pages on Tumblr. To me it seems more like a fashion or pop culture blog.
Pintrest is one of those visual networks that can get confusing very quickly. I enjoy using Pintrest just not for my business. I can get my inspiration for looks from there but for growing a business I don't see how you can grow a business with Pintrest. There are a lot of amazing things on Pintrest, I just don't know how a business could grow using Pintrest since all you are doing is pinning pictures you like. This one is good for inspiration for me and my business, just not good for growing my business.
Snapchat! I love Snapchat, though it is the most time consuming. This is a great way for my clients to get to know me on a more personal level without having to vlog. I love vlogging and this is essentially a vlog. I feel like I can show my clients and followers what I am up to and how I am outside a business setting. It is a great way to interact with your clients and I love interacting with people. I follow some of my favorite beauty gurus on Snapchat. To me it gives an insight view into the life of person. The best part is the snapchat story only lasts for 24 hours before it disappears from your followers story feed.
The ones I feel would work best for me and my business are YouTube, Facebook, Instagram, and Snapchat.
Friday, October 21, 2016
Week 6: Intro to Facebook Strategy for KyleeMUA Part 1
So for this post I am going to share with you the business I have chosen to like as my business page and why I chose the pages I chose. Let's get started...
1. Morphe Brushes
2. Makeup Geek Cosmetics
3. Colourpop Cosmetics
4. Toofaced Cosmestices
5. Wet'N'Wild Beauty
6. KathleenLights
7. Jaclyn Hill
The reason I chose these 7 pages is because I feel that can help build my business in a way of not only PR purposes such as the 5 cosmetic brands I chose. Also in the way that I chose 2 beauty Youtubers that I not only love to watch and follow, I feel that I can connect with them in a personal way to help me in growing my business and how to do that with all the craziness that comes along in the beauty industry. Jaclyn Hill, if you are unfamiliar, is a professional makeup artist who used to work for MAC Cosmetics and Sephora. She is now a beauty Youtuber with over 3 million subscribers and counting. She is someone I relate to and can see as a good potential friend in the business. Kathleen Lights is a beauty Youtuber as well with over 2 million Youtube subscribers and she is very down to earth and real. Both Jaclyn and Kathleen are very honest and I feel that if I were to reach out to them and show them a look I created, they would give me honest feed back.
I will use this Facebook feature to help in connecting with other companies and brands for possible PR and a way to grow my business within the beauty community. I will use this as a way to show how I can create different looks not only on myself but on others as well. I would love to use this as a platform to kickstart my freelance makeup artist career.
1. Morphe Brushes
2. Makeup Geek Cosmetics
3. Colourpop Cosmetics
4. Toofaced Cosmestices
5. Wet'N'Wild Beauty
6. KathleenLights
7. Jaclyn Hill
The reason I chose these 7 pages is because I feel that can help build my business in a way of not only PR purposes such as the 5 cosmetic brands I chose. Also in the way that I chose 2 beauty Youtubers that I not only love to watch and follow, I feel that I can connect with them in a personal way to help me in growing my business and how to do that with all the craziness that comes along in the beauty industry. Jaclyn Hill, if you are unfamiliar, is a professional makeup artist who used to work for MAC Cosmetics and Sephora. She is now a beauty Youtuber with over 3 million subscribers and counting. She is someone I relate to and can see as a good potential friend in the business. Kathleen Lights is a beauty Youtuber as well with over 2 million Youtube subscribers and she is very down to earth and real. Both Jaclyn and Kathleen are very honest and I feel that if I were to reach out to them and show them a look I created, they would give me honest feed back.
I will use this Facebook feature to help in connecting with other companies and brands for possible PR and a way to grow my business within the beauty community. I will use this as a way to show how I can create different looks not only on myself but on others as well. I would love to use this as a platform to kickstart my freelance makeup artist career.
Monday, October 10, 2016
Week 5: Post Reach vs Post Engagement
When building a business, an important part in my opinion, besides building your brand and finding your target audience, is to create and build a strong,relatable relationship with your customers. Having a Facebook Page for your customers to interact with is a great way to start building that relationship. The way I think of Post Engagement is when customers click on links or the about section, as well as likes,comments,and shares. You can view your engagements once you reach a certain number of likes on your page with Facebook Insights. It gives you a detailed report of your engagements and reaches. Seeing what your customers are most engaged with is an effective way to know what works and what doe not work on your page.
First thing any and all businesses MUST do before being able to have a lot of customer engagement is to find and reach your target niche. This means how many people is your page reaching by being seen. This metric is measured by how many people see your postings, some of which you may pay for. When starting out you can invite some people on your friend's list to like your page. That can start your page's reach increase. The reach is a great way to determine how well you are doing in getting your business or product or brand name out there and into people's feed on Facebook.
I found that knowing the difference is important because both reach and engagement are equally important in determining how you are doing when advertising your brand. You need to reach your target niche and have them use word of mouth or share your page to help your page grow. You also need reach to see how else you can improve and see how many new customers potentially you are reaching. Engagement is essentially your relationship with your customers. This is important because the more interaction your customers have with your page, the more likely they are to spread the word about your business.
A way businesses can use Facebook Insights to their advantage is by checking it maybe once a week, see if they have increased, decreased, or stayed the same in reach and engagement on their page. This way a business knows what they can improve on or keep doing to grow their business. This a great way for a business to know exactly how they are doing as far as building that relationship with their customers goes.
First thing any and all businesses MUST do before being able to have a lot of customer engagement is to find and reach your target niche. This means how many people is your page reaching by being seen. This metric is measured by how many people see your postings, some of which you may pay for. When starting out you can invite some people on your friend's list to like your page. That can start your page's reach increase. The reach is a great way to determine how well you are doing in getting your business or product or brand name out there and into people's feed on Facebook.
I found that knowing the difference is important because both reach and engagement are equally important in determining how you are doing when advertising your brand. You need to reach your target niche and have them use word of mouth or share your page to help your page grow. You also need reach to see how else you can improve and see how many new customers potentially you are reaching. Engagement is essentially your relationship with your customers. This is important because the more interaction your customers have with your page, the more likely they are to spread the word about your business.
A way businesses can use Facebook Insights to their advantage is by checking it maybe once a week, see if they have increased, decreased, or stayed the same in reach and engagement on their page. This way a business knows what they can improve on or keep doing to grow their business. This a great way for a business to know exactly how they are doing as far as building that relationship with their customers goes.
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