Week 9: Blogging for Business Part 2

Hey CSIT 155,
   Today's blog post is all about the kinds of categories I would use to engage my target audience and stay organized on my personal blog. Let's get right into it.

     To start, the categories I would use are makeup reviews, makeup looks, where you can buy, all the ways you can connect with me, and FAQs. These categories best represent my company and what I am all about. Makeup reviews is geared toward my audience because it is a way for the audience to know what I believe about a product and the pros and cons. It is also a way for the audience or client to see my knowledge and opinion on certain makeup products. Makeup looks is for those who are looking to see my skills. I would post in this category looks that I have created either on myself or on clients, possibly even friends and family. I would give links and lists of all the products used in each post and maybe post a video showing exactly how I created the look, linking the video from my YouTube to my blog. I would use the where you can buy category for those clients and audience members who are like what the see in either the makeup review category or the makeup look category and what stores or sites you can purchase with coupon codes of YouTubers or affiliate links of mine if I have any for the sites. The connect with me will have all my social media and business email. If companies or clients wish to contact me directly it will all be in one spot for them to find. Finally, the FAQ section is the category where you can find any and all answers about my blog and business and why I chose the beauty community to go into rather than something different.

I feel as though these categories give the audience and insight look to how I create makeup looks as well as shows my knowledge and skills of my craft. These will help my business grow because it can broaden my audience and customers who wish to work with me. For me having these categories represents my knowledge and skills of my particular industry. These categories show the in and  outs of my business in many different ways.